While clients are indeed looking for a financial advisor that possesses the requisite educational and professional expertise, data shows that personalization is an even higher priority for most. Advisors need to be able to understand clients' financial situations as well as their personal goals, needs, and life plans. Potential clients who are in the market for the highest possible level of service seek advisors who demonstrate a genuine willingness to sit down and discuss these important facets of financial planning.
During such a conversation, an understanding and client-focused advisor shows interest in the client as a person. It is important for an advisor to look beyond the numbers involved and see the children that the client wishes to send to college or the dream home that he or she would like to buy in retirement. Such personal interactions help to build lasting relationships and facilitate two-way communication. By sharing regular updates about both the client's portfolio and potentially relevant financial news, the advisor communicates respect for the client and a commitment to building success together.